Services & Packages
How we can work together
Marketing and storytelling for mission-driven brands. Here's how I can help. Most clients start with one of these and grow into more. There's no fixed package, we shape it around what you actually need.
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Email & Growth
Turn your list into a reliable, owned revenue channel.
What's included: Klaviyo setup and flows (welcome, abandoned cart, post-purchase, win-back), a campaign calendar, launches and giveaways, conversion copy and clear reporting.
Who it's for: brands leaning too hard on ads, or sitting on a list that isn't selling.
Proof: £144k in email revenue for Amp, around 40% of a £359k store.
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AI Agents
Get ahead with AI without becoming an expert or hiring a team.
What's included: custom Claude agents trained on your brand, tone and goals, for campaigns, SEO, email and blogs, plus setup and a simple guide so your team can run them.
Who it's for: small teams doing the work of ten who want leverage that still sounds like them.
Proof: built Amp an email-writing agent grounded in its customer persona.
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Brand & Story
Work out who you are and how you sound, so you stop blending in.
What's included: your USP and positioning, tone of voice, brand packs, and website and blog copy.
Who it's for: brands launching, rebranding, or sounding like everyone else.
Proof: built Amp’s brand voice, guidelines and customer persona from scratch.
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PR & Communications
Get your story in front of press, podcasts and the right audiences.
What's included: brand story and press kit, segmented press outreach, podcast pitching, and coverage across national, trade and lifestyle media.
Who it's for: brands with a real story that no one's telling yet.
Proof: coverage in high-value press including The Guardian and The Times, across multiple clients.
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Insight & Analysis
Know your customer and your competitors, so everything else is grounded.
What's included: surveys, review and sales-data analysis, competitor scans, and a clear customer persona that feeds your messaging, brand and agents.
Who it's for: brands guessing at who they're selling to.
Proof: built the Sophie persona for Amp from a 108-response survey, triangulated with live data.
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One more thing: tell me your story
Feature writing. If you're a scientist, founder or conservationist with a story worth telling, let me tell it.
I write interviews and features on your work, research or mission, and place them where they'll be read.
Published in Sustainable Brands, The Oceanographic, Fibre2Fashion and Hakai. Got a story? Reach out.
A few things people ask
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No. I work with independent, mission-driven brands of any kind: wellness, skincare, food, drink and beyond. Sustainability is my compass, not my only category.
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However suits you. Some clients want ongoing support, others a single piece of work. We decide the shape in a first call.
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I don't think it has to be. AI is the future and for small, independent brands it's one of the best ways to keep up with much bigger players. I champion using it in the right settings, where it helps most, not everywhere for its own sake. It does have a footprint, but with the right mitigation strategies that can be offset and I write about the companies working out how.
Used well, it lets a small team punch above its weight without compromising what they stand for.
If you have any other questions, let’s talk. I’d love to hear from you, understand what you’re building and if I can help.
Brands I have worked with
