About me
I’m an optimistic, curious person who truly believes that the people working for change will shape a better future. I’m energised by purpose-driven ideas, by creativity that leads somewhere meaningful and by working with brands that are genuinely trying to do the right thing.
I love learning, asking questions, and figuring things out… Whether that’s refining a website, building a new campaign, or shaping a brand’s voice. I thrive in collaborative spaces where conversation, creativity and ideas flow freely, and where there’s a shared belief in doing something that matters.
With over five years of experience in eCommerce and sustainability writing, I bring strategic thinking, content expertise, and a deep care for people and the planet. But more than anything, I bring heart and a real excitement to work with others who believe in change.
My experience at a glance
5+ years in eCommerce marketing & sustainability writing.
Worked with ethical & sustainable brands on email marketing, influencer partnerships, SEO and content strategy.
Launched Amazon stores using A+ Seller Content to increase conversions and revenue.
Developed B2B outreach strategies, securing brand partnerships and expanding retail distribution.
Website management & optimisation, improving user experience, conversion rates and brand positioning.
Researched and identified awards & partnership opportunities, elevating brands’ industry recognition.
Published in leading media outlets.
Interviewed top conservationists, scientists and sustainability innovators, transforming their insights into impact-driven narratives.
Conducted in-depth sustainability research, covering topics such as reverse logistics, ethical fashion and circular economy solutions.
Background in Psychology (BSc) & Creative Arts and Mental Health (MSc).