About me

A woman with dark hair tied back, wearing a blue off-shoulder top with thin straps and colorful tie-dye pants, stands outdoors against the trunk of a large tree with textured bark. She has multiple necklaces, bracelets, and rings, and is smiling slightly while looking to the side.

Hi! I’m Scarlett.

If you're pouring everything into a brand you believe in, you don't want a marketer who treats it like any other account. You want someone who cares as much as you do and who can actually deliver. That's the gap I fill.

I'm a marketer and writer for mission-driven brands. Since 2018 I've grown independent and mission-led brands across email, content, SEO, PR and more recently, AI and alongside that I've written about innovation, science and the ocean for publications including Sustainable Brands, The Oceanographic and Fibre2Fashion. That mix is deliberate. I can grow your revenue and tell your story, and I care about both equally.

I'm curious by nature, I love asking questions and figuring things out, which is what drew me to the founders and scientists behind ideas worth sharing. It's also why I choose independent brands: they tend to be more considered and more sustainable, than the big corporates and there's usually a real story worth telling.

The ocean is where I feel most at peace, and a care for people and the planet runs through everything I do. I won't market something I don't believe in. But when a brand is doing things right, I'll help it grow and make sure the right people hear about it.

Ocean waves with a calm, gradient sky in the background.

Close-up of a woman with brown hair and blue eyes, smiling, outdoors with green trees in the background. She wears layered silver necklaces, silver earrings, and a navy blue sleeveless top.

In e-commerce marketing and sustainability writing since 2018.
Drove £144k in email-attributed revenue for Amp Wellbeing, around 40% of a £359k store, through Klaviyo campaigns and automated flows.
Rebuilt Amp's website and led SEO, turning organic search into an £85k revenue channel.
Earned Amp 11 press placements, including The Guardian and The Times.
Ran influencer, giveaway and PR campaigns with aligned brands, and managed brand photoshoots and UGC.
Built custom AI agents and skills for content, research and campaign production.
Launched Amazon stores using A+ content to lift conversion and revenue.
Developed B2B outreach and partnerships that expanded retail distribution.
Published in leading outlets including Sustainable Brands, The Oceanographic and Fibre2Fashion, interviewing scientists, conservationists and sustainability innovators.
In-depth sustainability research across reverse logistics, ethical fashion and the circular economy.
Background in Psychology (BSc) and Creative Arts & Mental Health (MSc).

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