About me

A woman with dark hair tied back, wearing a blue off-shoulder top with thin straps and colorful tie-dye pants, stands outdoors against the trunk of a large tree with textured bark. She has multiple necklaces, bracelets, and rings, and is smiling slightly while looking to the side.

I’m an optimistic, curious person who truly believes that the people working for change will shape a better future. I’m energised by purpose-driven ideas, by creativity that leads somewhere meaningful and by working with brands that are genuinely trying to do the right thing.

I love learning, asking questions and figuring things out. Whether that’s refining a website, building a new campaign, or shaping a brand’s voice. I thrive in collaborative spaces where conversation, creativity and ideas flow freely, and where there’s a shared belief in doing something that matters.

With over five years of experience in eCommerce and sustainability writing, I bring strategic thinking, content expertise and a deep care for people and the planet. But more than anything, I bring heart and a real excitement to work with others who believe in change.

A modern wooden house on a grassy hillside overlooking a body of water with mountains in the background at dusk.
Landscape view of a mountainous area with snow-capped peaks in the background, grassy hills in the middle ground, and a stone patio with steps and landscaping in the foreground.

My experience at a glance

  • 5+ years in eCommerce marketing & sustainability writing.

  • Worked with ethical & sustainable brands on email marketing, influencer partnerships, SEO and content strategy.

  • Launched Amazon stores using A+ Seller Content to increase conversions and revenue.

  • Developed B2B outreach strategies, securing brand partnerships and expanding retail distribution.

  • Website management & optimisation, improving user experience, conversion rates and brand positioning.

  • Launched and built multi-channel campaigns, including video editing, email content and social assets to drive engagement and growth.

  • Researched and identified awards & partnership opportunities, elevating brands’ industry recognition.

  • Published in leading media outlets.

  • Interviewed top conservationists, scientists and sustainability innovators, transforming their insights into impact-driven narratives.

  • Conducted in-depth sustainability research, covering topics such as reverse logistics, ethical fashion and circular economy solutions.

  • Background in Psychology (BSc) & Creative Arts and Mental Health (MSc).

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