About me

A woman with dark hair tied back, wearing a blue off-shoulder top with thin straps and colorful tie-dye pants, stands outdoors against the trunk of a large tree with textured bark. She has multiple necklaces, bracelets, and rings, and is smiling slightly while looking to the side.

I’m an optimistic, curious person who truly believes that the people working for change will shape a better future. I’m energised by purpose-driven ideas, by creativity that leads somewhere meaningful and by working with brands that are genuinely trying to do the right thing.

I love learning, asking questions and figuring things out. Whether that’s refining a website, building a new campaign, or shaping a brand’s voice. I thrive in collaborative spaces where conversation, creativity and ideas flow freely, and where there’s a shared belief in doing something that matters.

With over five years of experience in eCommerce and sustainability writing, I bring strategic thinking, content expertise and a deep care for people and the planet. But more than anything, I bring heart and a real excitement to work with others who believe in change.

A modern wooden house on a grassy hillside overlooking a body of water with mountains in the background at dusk.
Landscape view of a mountainous area with snow-capped peaks in the background, grassy hills in the middle ground, and a stone patio with steps and landscaping in the foreground.

My experience at a glance

  • 5+ years in e-commerce marketing and sustainability writing.

  • Grew Amp Wellbeing's email list by 11,000+ subscribers in 12 months through giveaways and brand collaborations.

  • Drove £110,000+ in email-attributed revenue in a year via Klaviyo campaigns and automated flows.

  • Rebuilt store pages, workout pages and blogs on Shopify; improved SEO, UX and conversion.

  • Ran influencer, giveaway and PR campaigns with aligned brands, and managed brand photoshoots and UGC.

  • Build custom AI agents and skills for content, research and campaign production.

  • Launched Amazon stores using A+ Seller Content to increase conversions and revenue.

  • Developed B2B outreach and partnership strategies, expanding retail distribution.

  • Published in leading media outlets; interviewed top conservationists, scientists and sustainability innovators.

  • Conducted in-depth sustainability research, reverse logistics, ethical fashion, circular economy.

  • Background in Psychology (BSc) and Creative Arts & Mental Health (MSc).

CONNECT ON LINKEDIN