A woman with dark brown hair, blue eyes, and earrings, smiling outdoors near a tree and green foliage.

Freelance Marketing Manager for independent & mission-led brands

I run marketing end-to-end. From website, email, content, design and PR, and building AI agents that work automate our workflows.

BOOK A CALL

I help purpose-driven DTC brands scale with impact. From high-converting websites and email flows to influencer campaigns, PR and brand partnerships. I run marketing end-to-end, building the AI systems that make it repeatable.

Whether you need someone to own your store, grow your list, or bring an idea to life, I turn strategy into measurable results.

A young woman with brown hair, wearing a blue cold-shoulder top and layered necklaces, smiling slightly at the camera, standing outdoors next to a large tree with green leaves.

Trusted by ethical brands for 5+ years. Recent work includes growing Amp Wellbeing's email list by 11,000+ subscribers and driving £110,000+ in email-attributed revenue in a single year.

How we can work together

Website Management

Managing, building and optimising high-converting landing pages on Shopify and Squarespace — landing pages, product pages, forms and SEO. I refine UX and conversion design across the full customer journey.

Campaigns & Giveaways

Seasonal launches, content calendars, influencer collaborations and list-building giveaways with aligned brands. I plan and run campaigns end-to-end to grow reach, sign-ups and sales.

Email Marketing

End-to-end email: strategy, copy, design and automation. I build welcome, abandoned-cart, browse-abandonment, post-purchase and win-back flows, and the campaign calendar that keeps a list engaged and buying.

Copywriting & Editorial

Conversion copy, SEO blogs and email content, plus editorial features interviewing founders, scientists and sustainability innovators for leading publications.

Partnerships & PR

Strategic brand partnerships, giveaway collaborations and PR outreach. I build press packs, securing features, gift-guide placements and awards that grow credibility.

AI-Enabled Marketing

I build custom AI agents and skills that produce on-brand content, research and campaigns at speed — bringing agentic workflows into real marketing teams.

Amp Wellbeing

Contributing to website optimisation, content strategy and brand messaging. Supporting landing page redesigns, email marketing, PR, social media and blog content.

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Case Studies

For Play Chocolate

Contributing to website optimisation, content development, partnerships, influencer marketing and PR to strengthen the brand’s digital presence and drive sales.

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Applied AI Co

As the Course Content Editor at Applied AI Co., I work across video editing, avatar creation, slide design and course uploads to support the company’s AI Marketing Certification program.

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Editorial

Editorial

A collage of nine images includes an underwater coral reef, a forest of leafless trees by a lake, a misty river scene, a colorful brain coral, a shark underwater, a close-up of green knitted fabric with a recycled fabric tag, an aerial view of a boat on clear water, a vibrant coral reef, and a person holding a globe of Earth.

For ethical and sustainable brands, storytelling is key. It turns impact into influence, values into loyalty and innovation into action. By blending e-commerce with powerful content, I help mission-driven brands connect with the right audience and grow in a way that stays true to their vision.

Writing

What Clients Say

  • “Scarlett is my e-commerce angel. We’ve worked together on different projects for over 5 years. She is reliable and hardworking and it’s great being in a team together!”


    Victoria Rusnac,
    Founder of For Play & Intimacy Coach

  • "I’ve had the pleasure of working with Scarlett on several research projects over the past few years. She is always quick to respond, clear about timelines and deadlines, and incredibly responsible. Her professionalism and reliability make her a fantastic partner, and I would happily work with her again."


    Olga Basova
    Head of Marketing, CAROL BIKE

  • “We are absolutely delighted to be working with Scarlett. She is organised, detailed, and highly knowledgeable, bringing both experience and fresh perspective to our marketing. Since joining us, she has elevated the professionalism of our marketing approach and focus of our strategy, driving action that has already increased our output and extended our reach in a short space of time. Scarlett has been an invaluable addition to our team and we couldn’t recommend her more highly.”


    Lucy Robins,
    Founder of Amp Wellbeing

Let’s talk!