Amp Wellbeing
I ran Amp Wellbeing's marketing across email, SEO, website, content and PR, rebuilding it from ad-hoc activity into a system that runs itself. Amp makes functional wellness products for physical and emotional health, and my job was to grow the brand while keeping it sounding like itself. The project drove £144k in email revenue, around 40% of a £359k store and made organic search an £85k channel.
Client
Amp Wellbeing
Year
April 2025 - August 2026
Contributions
Website & landing pages: Redesigned the homepage and product pages and built landing pages for campaigns, giveaways and partnerships, improving SEO, UX and conversion. Organic search became the biggest non-direct channel at £85k.
Email & campaigns: Built the full Klaviyo flows (welcome, abandoned cart, post-purchase, win-back) and a monthly calendar of launches, product spotlights and seasonal promotions. 144 campaigns at a 61% average open rate; email drove £144k. Led the Black Friday programme: £10k+ across the weekend at 60 to 64% email open rates.
Content & brand: Wrote the brand guidelines, tone of voice, blogs and website copy, and built the Sophie customer persona from a 108-response survey. Produced social posts, UGC briefs and video edits.
Partnerships & PR: Ran ambassador collaborations and giveaways and led press outreach, earning 11 placements including The Guardian and The Times.
