Amp Wellbeing

As the E-Commerce and Content Manager at AMP Wellbeing, I work across landing page optimisation, email marketing, blog content, social media strategy, and brand messaging to support the company’s digital growth. AMP Wellbeing creates functional wellness products designed to support physical and emotional health. My role focuses on delivering a cohesive content strategy and seamless online experience that reflects the brand’s mission.

Year
2025 - Present

Client
Amp Wellbeing

Contributions

  • Website Management & Landing Page Optimisation: Redesigned the homepage to improve clarity, user experience, and alignment with AMP Wellbeing’s brand messaging and visual identity.

  • Email Marketing & Product Launches: Planned and executed email campaigns to support product launches, including the Children’s Mats, with a supporting PR strategy to drive visibility and engagement.

  • Content Strategy & Creation: Developed blog content, website copy, and a cohesive messaging framework, along with a content plan to strengthen brand voice and customer connection across channels.