Common Coffee

I run PR and brand communications for Common Coffee, an independent, carbon-neutral speciality roaster just outside Edinburgh and one of the only roasteries in the UK roasting on an electric Probat. Common has a real sustainability story, and my job is to get it in front of the right people: press and podcasts. So far that has meant features in Speciality Food and Cyclist, and three founder podcast bookings.

Client
Common Coffee

Year
May 2026 - Present

A close-up photo of a glass with purple liquid and a small jar of instant coffee powder on a wooden surface.

Contributions

  • Brand story & press kit: Wrote Common's brand story, boilerplate and key talking points, built around its sustainability credentials: electric roasting, 1% for the Planet, Protect Our Winters, certified-farm sourcing and its In Kind Direct partnership.

  • Press outreach: Built segmented press lists and tailored pitch angles for national, food, lifestyle, outdoor and coffee trade media, from The Guardian and The Sunday Times to Perfect Daily Grind. Earned coverage in Speciality Food in back-to-back months and a feature in Cyclist.

  • Podcast PR: Pitched founder Jason Harvey as a guest and secured two interviews, on The SuperConnector Show and the Sustainable Founders podcast.